Sponsored content policy
How paid placements, sponsored links and editorial disclosures are handled.
The Four Lads Archive keeps sponsored work separate from ordinary editorial features. At launch there are no active sponsored placements in the archive, and the local inventory is intentionally empty. If that changes, the page carrying the placement will disclose the relationship in visible language near the link.
Link standards
A paid link must be recorded in the local campaign inventory, use an accepted qualifying relationship such as rel="sponsored", and point to a secure destination that is not an internal site route. Campaign dates and the page carrying the placement are checked before publication.
Sponsored work cannot be hidden in the navigation, footer or a site-wide module. The editorial desk may decline a placement that conflicts with the archive’s subject, asks for an unsupported claim or obscures the reader’s understanding of why a link is present.
Questions about this policy can be sent to [email protected]. Read the editorial policy for ordinary features.